Profile
Giles Brake has been with MSI since April 2001 and directs the association's global marketing and business development strategy. Giles coordinates international and regional marketing and business development campaigns that include media relations, joint marketing, search engine and online marketing, website and CRM development, as well as strategic and preferred provider alliances.
Overview
Giles' key focus is on marketing the association externally to local and international corporations, as well as to strategic partners, and internally to member firms, with the overall objective of creating a stronger MSI Global Alliance presence, and resultant added value for affiliated member firms. $0$0Giles' specialist expertise relates to innovative use of the Internet and technology (particularly web 2.0 or 'software as a service' applications) to market products and services. My experience ion this field includes search engine optimisation techniques (SEO), search engine marketing and Google AdWords (pay per click or PPC), e-newsletters, blogs, RSS feeds, web analytics / Google Analytics, website project management, CRM systems deployment, content management systems, and social networking & community building techologies. $0$0Other key areas of expertise include: design and branding consultancy, print, media relations, strategic partner agreements, and business development.
Recent Assignments
Launch of MemberLink social networking website