|
On Thursday 25 March at 17:00 GMT, Wendy Nemitz, Principal at Ingenuity Marketing Group, will be leading a webinar session on 'Defining Your Competitive Differentiators'. Register now to secure your place at this webinar.
Topic Description - Defining Your Competitive Differentiators
Objective: You will clearly articulate your firm differences in a way the market can hear them
Every single CPA and law firm claims to offer excellent client service and a wide variety of expertise to serve their clients’ needs. These promises are no longer outstanding: they are the threshold of an experience clients demand. How can you talk about yourself and your firm in ways that really stand out as a clear differentiator? Ingenuity Marketing Group will share with you:
* How to discern your firm’s key value differentiation. The answer is not “client service” or “client relationships.” Everyone claims that.
* Using an outside secret shopper to define your firm experience.
* The art of listening: knowing what really matters to clients and to prospects, not what you think matters.
* Field research: what actual clients say matters to them in the firm selection and retention processes.
Presenter Profile:
Wendy Nemitz is the founding principal of Ingenuity Marketing Group LLC; a firm focused on helping professional service providers grow thriving practices and create strong firms. Since 1992, Ingenuity Marketing has been helping CPAs, attorneys, financial service professionals, engineers, bankers, consultants and other professionals grow their businesses through:
* Facilitating firm-wide and leadership retreats and developing mission, vision and strategic plans and comprehensive marketing plans.
* Researching opportunities and recommending new lines of service and niche markets.
* Creating and implementing marketing and sales tactics that showcase our clients’ expertise, including fresh brands, websites, collateral materials and PR.
* Training and coaching professional service providers in practice / business development, leadership, effectiveness and sales skills.
Wendy has worked in sales and service marketing since 1984. In 1987, she was the first marketing professional at Olsen Thielen, a large CPA firm in Minnesota. She went on to be the Director of Marketing for Rasmussen Colleges, Minnesota’s largest and oldest private two-year college system, before founding Ingenuity Marketing.
Wendy has a Bachelor of Science Degree in Communications from the College of St. Catherine in Saint Paul and a Master of Arts in Leadership from Augsburg College in Minneapolis. She serves as a board member for the West Side Safe, West Side Citizens Council and the Society for Marketing Professional Services.
Register your place now - full joining details will be sent out automatically after you have completed the registration form online.
|