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As part of MSI's strategy of providing greater brand visibility support to its ANZ Group members, James Mendelssohn recently spoke to the Australasian Law Management Journal regarding the management challenges facing mid-sized law firms. Issues discussed included time-based billing, staff recruitment and retention, and developing client relationships in an evolving industry.
"For many firms and lawyers in firms, there is a dilemma in terms of choice. They valued the independence offered by working in a small or medium-sized firm, but they want to work with the type of clients and the calibre of partners normally associated with larger firms. This is why [....] so many good mid-sized firms are looking to join some sort of national or international alliance, particularly one that allows them to retain their own identity and independence locally, but at the same time, access the resources offered by like-minded firms around the world," says Mendelssohn.
"It is no coincidence that in 2007, MSI received more than 200 cold enquiries from firms wanting to join, more than in any previous year. While this is, in part, a result of our success and enhanced visiblity, a significant factor is undoubtedly the growing recognition among mid-sized firms of the attraction offered by organisations such as MSI Global Alliance."
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