Making business in Ukraine besides normal entrepreneurial risk also means taking high risk of uncertainty. That uncertainty is caused by various factors: undeveloped business community, low general business culture, political instability, obscure and drastic changes in legislation, raiders attacks and a lot of others. I am deeply convinced that the first objective of the profession is to minimize the effect of uncertainty for the people doing business in Ukraine.

In the modern world the business success is no longer a question of luck but instead a question of planning, management, control, and motivation. The times when audit firms were concentrated mainly on performance of their public function of external audit have been irretrievably gone. We are more than sure that the future of the profession lies in the area of business consulting and its modifications.

To become a business advisor requires not only highest professional qualification and big experience but also a right attitude as a must condition. The real consulting is only possible when we understand the client's business as well as our own and try to produce more than we are asked for. Consulting should generate new ideas, management tools and business processes creating in this way competitive advantage for the business. Any business can be viewed as a mixture of culture, technology, people and other resources. As a result, the tool perfectly working for one business may appear to be useless for another one.

The professionals of highest calibre in Ukraine nowadays are concentrated mainly in corporate sector but not in public. This fact can be explained by a relatively low demand on the market for independent business advice. But the real problem is that the proposition is even lower. The great majority of Ukrainian audit and consulting practices just buried themselves into tax returns not even trying to go further. It's obvious that "further" means change of philosophy, investments in qualification, practical experience, tools and procedures to approach a client with an idea of business related advice. It would not be quite true to say that our consulting department outnumbers the audit one but we are looking at and moving in that direction. Thus, just do not be surprised when we knock at your door one day. All that we ask you for is to open it and give us a chance to understand your business and make it better.

We do not sell connections with "the strong" or connections "to settle" the problem. What we do sell is the result on paper which has value in client's eyes. We do have procedures and policies but they are not set up by the distant Head Office; instead they are adjusted for every client if the better result requires so. From the number of clients which contracted us once we have retained 90% of them for continuous engagements. This optimistic rate is being achieved due to one general perception we imply in our work: business success of our clients directly affects our business success. This simple perception basically gives you a very practical tool how to identify a good business consultant on the market. If your consultants have a well-organized growing practice, it is more likely that they have the loyal successful clients and you can be just one of them.