Twitter is Not Just for Pop Singers or Hollywood Stars

While many firm partners and managers are skeptical that Twitter is a waste of time or full of meaningless information, we know many firms that have realized real results by embracing Twitter as part of their overall marketing and positioning strategy.

In this article, Tamera Loerzel of Convergence Coaching shares three business benefits that you can realize by engaging on Twitter - and they don't take a lot of time either:

1. Accessing news and information - Twitter is a free platform that provides access to a broad variety of industry associations and publications.  You can access up-to-the-minute news by simply creating a Twitter account and "following" another person's or organization's Twitter posts, called "tweets."   If you have not begun your foray into the Twitter, this is a great place to start.   You can subscribe to publications that you may already receive in print; giving you an opportunity to access news that you will have already read by the time the paper version hits your desk. 
   
2. Connecting with those of interest (that you might not otherwise reach) - Twitter allows you to find leaders and people of influence in your profession and outside of your profession that you may not have access to through your normal sphere of influence.  By following others, you'll gain new ideas, learn best practices, and find points of collaboration, too - with no geographic or time barriers.  When you create your Twitter account, think about and define your key focus areas to help you find those that have a similar focus and let others find you, too, so you can begin to build your following.  
   
3. Becoming a thought leader - Consider using Twitter to position yourself or your firm as a thought leader in a particular industry, technical subject, or another area of specialty.  Building a loyal following requires patience and consistency over time. Begin posting valuable content - in a succinct fashion given that your tweets are limited to 140 characters - in your identified area(s).  Your Twitter followers will appreciate having access to valuable content, such as articles, tips or strategies, and links to information, and as they share your tweets with their followers ("retweeting" your posts), others will begin to follow you, increasing your potential to become a "rock star" in your area of expertise and build a following of thousands of people that you can communicate with anytime, anywhere and instantaneously - for free.

If you've been wondering what the Twitter buzz is all about, get started today by creating your profile, start following a few people, associations, news sources or companies and "listen" to what is being said on Twitter.  If you want to expand your Twitter reach, begin posting valuable content in your area of specialty at least three times a week, working towards daily posts, and increase your followers by following others, investing approximately fifteen minutes a day. You'll be surprised at how easy it is to connect with others and the impact you can have on this fun social media platform!

Tamera Loerzel is partner of ConvergenceCoaching, LLC, a leadership and marketing consulting and coaching firm that specializes in helping leaders achieve success. Follow her on Twitter @tameraloerzel and learn more about the company and its services at www.convergencecoaching.com

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