Author: Tamera Loerzel, Partner, ConvergenceCoaching | Posted: 15 February 2012
While many firm partners and managers are skeptical that Twitter is a waste of time or full of meaningless information, we know many firms that have realized real results by embracing Twitter as part of their overall marketing and positioning strategy.
In this article, Tamera Loerzel of Convergence Coaching shares three business benefits that you can realize by engaging on Twitter - and they don't take a lot of time either:
Accessing news and information - Twitter is a free platform that provides access to a broad variety of industry associations...
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Author: Larry Bildstein, CPA, President, The Whetstone Group, Inc | Posted: 10 February 2012
Managing partners in firms large and small share the same struggle when it comes to business development. Accountability.
Many firms set an annual revenue goal, measure total
revenue vs. the goal regularly, but once the goal is established
they wait and hope for favorable results. And while most offer some
form of reward...
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Author: Gale Crosley, Founder and Principal, Crosley+Company | Posted: 10 February 2012
Market Intelligence: Trading in a Valuable Commodity
Our yard was inundated with bird food-eating squirrels and
we were desperate. So we did what desperate people do.
We fell for a shiny advertisement promoting a highly specialized
(read...
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Author: Dawn Wagenaar, Ingenuity Marketing | Posted: 10 February 2012
When it comes to promoting or growing a business, there are certain words that people like to use interchangeably. But it’s just not right. The confusion often begins when a person is hired for marketing services, but quickly learns that the expectation is really to make sales calls and bring in business:
"Maggie just isn't working out. She does a great job on the
newsletter, but we're not getting any business."
The opposite can also occur when a salesperson suddenly has
marketing added to his or...
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Author: Sarah Johnson, Chief Growth Strategist, Inovautus Consulting | Posted: 09 February 2012
Let’s face it, most professionals joined LinkedIn because they got a request from someone in their network-they know, but they aren’t quite sure what to do with LinkedIn. However, what most professionals may not realize is that LinkedIn can also help you to develop business
Increase Your Visibility
LinkedIn boasts a global membership of more than 135
million members. In addition to the opportunity to connect with
this staggering number of professionals and key decision...
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Author: Larry Bildstein | Posted: 23 September 2011
Professionals’ lack of participation in business development is typically a result of either not knowing what they should be doing, or not knowing how to do it
Sales management - that is, the function of coaching,
accountability, measurement and evaluation relative to business
development-is critical in creating a growth culture for CPA firms
and law firms....
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Author: Kevin O'Keefe | Posted: 06 September 2011
Kevin O'Keefe, CEO of LexBlog, argues the case for social media and blogging saying that they focus on the same principals as traditional networking.
Professionals have always received
their best work by virtue of relationships and word of mouth. The
Internet did not change this. The Internet, when used properly,
accelerates relationships and word...
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Author: Michelle Golden | Posted: 05 September 2011
Michelle Golden, President of Golden Practices Inc., provides the insight into the three keys to a stronger firm culture
Unless you've been sleeping under a
rock, you're aware of giant shifts taking place in our knowledge
economy. One massive shift is that employees now own the means of
production-their brains. We take...
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