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News & Knowledge

A couple of truths to building trust

9th July 2018
Alec Blacklaw, Blacklaw Advisory (Melbourne)

There are a number of "Truths" that you can take-away and apply to your business right now, and which will make a huge impact to building even more Trust... if properly implemented. Alec Blacklaw from MSI's Melbourne member Blacklaw Advisory on building trust with your team, clients and communities.

Your head knows this, Your heart knows this. However I suspect you are not doing it consistently within your business every day. We know that great things come when we trust and feel trusted. We do more, we are aligned, we collaborate, it feels good, we open up, we co-operate. Consider today to be a brand new day where you take action to Build even more Trust.

It’s a new financial year in our part of the world so that’s a good reason to seize this opportunity, to begin again …as though you were starting business from scratch.

A blank canvas, with a great product and/or service that people will really want to buy from you – because you make them feel good, because you solve a problem, because you make it easy and safe and where I feel you really care about me getting a great outcome and experience.

And if by chance I don’t get what you promised or I expected, you demonstrate that you will fix it, you own the situation and help me get a solution quickly. You provide an amazing experience where people can buy what they want (and need) and you don’t sell anything… well not the way you used to. More on that later.

Close your eyes and “start all over” with everything you know today that will create a Business of Impact, where your team and your clients feel safe to express themselves and receive loads of value from everything you provide. A business where people, who believe what you believe, want to contribute and invest their energy, head and heart in the business – knowing it delivers the things that are truly important to them and which make a huge difference for them and so many others.

Its much more than building a profitable, valuable business – it will be enjoyable, for everyone.

Some homework…

What will the business and the culture need to look like as you re-position and re-design “your business” to deliver a great client experience with real value at all stages of the journey?

Value that is appreciated by your team, your clients and your community.

Get to work… Design and map out a Great Client Experience where you deliberately provide “Wow” moments for “Me” throughout the client journey.

My journey, > walk in my shoes, wear my glasses – what does it feel like?

You will create a great client experience ( CX) by design, not by accident or where “wow” happens occasionally.

The client experience has the power to define you, set your brand apart and provide the first steps to building trust with me. Then provide another moment of trust, then another… building consistently on my last good experience with you. Each better than the last.

Read the full article on ‘A couple of truths behind building trust

About Blacklaw Advisory - Melbourne

We are a strategic business advisory firm that partners with business owners to create a more profitable, valuable and enjoyable business.
We love to collaborate with other MSI firms to help them and their clients meet their objectives, with surety.

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