31st January 2018
MSI’s New York City law member Moses & Singer LLP represented software solutions specialist Pierry, Inc., a US-based agency with specialization in optimizing campaigns in Salesforce Marketing Cloud, in their deal with WPP Group-owned subsidiary Wunderman.
WPP Group is an international advertising agency holding company headquartered in the United Kingdom. Wunderman acquired a majority stake in Pierry to build out Salesforce capabilities; terms of the deal were not publicly disclosed.
Pierry adds a headcount of approximately 100 across offices in New York City, Boulder, Colorado with an outlying office in Kyoto, Japan to International company WPP. It posted revenues of $14.5m for 2016, and boasts a client roster with names such as: LifeLock; Louisiana Tech University; plus Major League Soccer franchise the San Jose Earthquakes. Moses & Singer assisted in all aspects of the negotiations of this transaction, working directly with top management of Pierry.
Further, Moses & Singer LLP represented Zubi Advertising in the sale of the agency to GTB Agency, LLC, a subsidiary of WPP Group, to a significant extent dedicated to the Ford Motor Company account. WPP Group is an international advertising agency holding company headquartered in the United Kingdom.
Zubi, a full-service advertising agency based in Coral Gables, Florida, has been focusing on the Hispanic market in the US and has represented Ford in this market . Through the acquisition of Zubi, WPP Group will be servicing Ford’s Hispanic account. Zubi operations will continue to be conducted under its name, and will be reporting to GTB.
Moses & Singer assisted in all aspects of the negotiations of this transaction, working directly with top management of Zubi.
The teams in both transactions were led by Jeffrey Davis, Co-Chair of Moses & Singer’s Corporate Department.
Moses & Singer provides legal services to prominent companies, individuals and families. Among our broad array of clients are leaders in banking and finance, entertainment, media, real estate, healthcare, advertising and technology.
View firm profile
New headquarters for @MSI_Global in London. We recently moved our headquarters to 10 Queen Street Place at the Lon… https://t.co/sk8PY556yB
Register for our free webinar and international panel discussion on trading with the UK post Brexit. Leading accoun… https://t.co/EsDqZVlRYD
MSI's Portuguese member Moneris @RPA_Moneris launches new mobile app to help clients plan and manage #tax payments… https://t.co/yIYisFWqPm