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News & Knowledge

Moses & Singer successfully completes two M&A transactions

31st January 2018

MSI’s New York City law member Moses & Singer LLP represented software solutions specialist Pierry, Inc., a US-based agency with specialization in optimizing campaigns in Salesforce Marketing Cloud, in their deal with WPP Group-owned subsidiary Wunderman.

WPP Group is an international advertising agency holding company headquartered in the United Kingdom. Wunderman acquired a majority stake in Pierry to build out Salesforce capabilities; terms of the deal were not publicly disclosed.

Pierry adds a headcount of approximately 100 across offices in New York City, Boulder, Colorado with an outlying office in Kyoto, Japan to International company WPP. It posted revenues of $14.5m for 2016, and boasts a client roster with names such as: LifeLock; Louisiana Tech University; plus Major League Soccer franchise the San Jose Earthquakes. Moses & Singer assisted in all aspects of the negotiations of this transaction, working directly with top management of Pierry.

Further, Moses & Singer LLP represented Zubi Advertising in the sale of the agency to GTB Agency, LLC, a subsidiary of WPP Group, to a significant extent dedicated to the Ford Motor Company account. WPP Group is an international advertising agency holding company headquartered in the United Kingdom.

Zubi, a full-service advertising agency based in Coral Gables, Florida, has been focusing on the Hispanic market in the US and has represented Ford in this market . Through the acquisition of Zubi, WPP Group will be servicing Ford’s Hispanic account. Zubi operations will continue to be conducted under its name, and will be reporting to GTB.

Moses & Singer assisted in all aspects of the negotiations of this transaction, working directly with top management of Zubi.

The teams in both transactions were led by Jeffrey Davis, Co-Chair of Moses & Singer’s Corporate Department.

About Moses & Singer LLP - New York City, New York

Moses & Singer provides legal services to prominent companies, individuals and families. Among our broad array of clients are leaders in banking and finance, entertainment, media, real estate, healthcare, advertising and technology.

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