SIG: Marketing & Business Development

8.30am – 10am MDT, 5 June 2026 ‐ 1 hour 30 mins

Sinclair | Ashtyn Blanchard (Clyde Snow), John Byrne (Gould & Ratner LLP) and Lauren Hoffman (Squire)

This session will explore how you can support firm growth, enhance client engagement, and drive practice development through:

• Collaboration between accountants and lawyers
• Using AI in business development
• Marketing new service lines

Speakers

Ashtyn Blanchard

Marketing Director, Clyde Snow Attorneys at Law

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John Byrne

Chief Business Development Officer, Gould & Ratner LLP

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Lauren Hoffman

Business Development Manager - Advisory, Squire

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Ashtyn Blanchard

Marketing Director, Clyde Snow Attorneys at Law

Ashtyn Blanchard is the Marketing Director at Clyde Snow Attorneys at Law, law firm in Salt Lake City, Utah.

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John Byrne

Chief Business Development Officer, Gould & Ratner LLP

John Byrne is Chief Business Development Officer at Gould & Ratner LLP, law firm in Chicago, IL.

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Lauren Hoffman

Business Development Manager - Advisory, Squire

Lauren Hoffman is Business Development Manager - Advisory at Squire, accounting firm in Salt Lake City, Utah.