MSI Professional Skills Programme

- Becoming a master influencer to persuade clients, contacts and colleagues -

Partnering with Phil Gott from Firm Academy, we are pleased to introduce our 2023 MSI Academy Professional Skills Programme to our membership, which will run over a period of 12 months.

Within four main pillars of performance, the programme’s monthly sessions will cover the following areas:

  • Self-development
  • Confident communication and influencing
  • Managing others
  • Delivering for clients and internal clients

Through a convenient blend of Zoom calls and online learning, the programme is practical, interactive and aims to elevate your professional skills to achieve greater success. It will help to meet your CPD requirements and is an opportunity to build relationships with like-minded professionals in MSI.

August Session: 
Becoming a master influencer to persuade clients, contacts and colleagues

Being right is not enough. You have to convince others - be they clients, contacts, or colleagues - to change their behaviours or to take action. And approaches that work well with one person may not work with another. As a professional you need to be able to handle difficult behaviours under pressure:

  • Why ‘telling’ people what to do, though occasionally necessary, should not be your default style of influencing
  • Using the techniques of ‘persuasion’ and ‘consultative selling’ in practical situations
  • Using questions to understand, to build empathy and to help people see solutions for themselves
  • 6 tools used by the masters of influence and how you can apply them in professional situations
  • How to influence different types of people and deal with their difficult behaviours
  • How to turn examples into powerful stories that influence people at an emotional level
  • Taking ownership of situations and providing reassurance without over-committing
  • Controlling your feelings and developing an inner confidence in daunting situations.

Course times*:

08:00 - 18:15 on 3 August

*Participants can select one time slot for each of the zoom calls.


  • Attending a single session costs £75
  • The cost of the full 12-month programme is £525

To book your place and for further information please visit MSI Global Academy or contact the MSI Secretariat.

Course facilitator

Phil Gott

Phil Gott

Founder, Firm Academy

Find out more