CAMINADA ZURICH: Building strength beyond Switzerland

Leveraging MSI collaboration to safeguard our brand and support clients worldwide.

Founded in 1946, CAMINADA ZURICH has grown from a traditional accounting practice into a full-service advisory firm. Since joining MSI, the firm has gained international reach, secured cross-border referrals and retained key clients, and expanded into new markets through the support of trusted member firms worldwide.

1. How would you describe your firm and the work you do?

Our firm, CAMINADA ZURICH, based in Zurich, Switzerland, specialises in accounting, audit, and tax advisory services. We have been in operation since 1946 and have built a reputation for reliability in corporate and private client services.

Over the decades, we have grown from a traditional accounting practice to a full-service advisory firm, integrating digital tools with personal expertise.

2. How long has your firm been a member of MSI Global Alliance?

We joined MSI in 2014 and have been collaborating ever since with high-quality firms. Before joining MSI, we faced challenges in reaching cross-border clients and ensuring reliable local support in key markets. We were looking for a global alliance that would deliver trusted partners, seamless referrals, and consistent service quality.

Joining MSI allowed us to position our firm alongside like-minded practices and gain access to a network of experts in over 100 countries. The global presence and collaborative culture of the association gave us the confidence to expand our services for our clients beyond Switzerland.

3. How has being part of MSI helped your firm?

Being part of MSI has enabled us to secure international referrals, retain key clients facing cross-border needs, and expand into new markets. We have built strong relationships with member firms throughout MSI, which have increased our credibility and broadened our service reach. 

Through MSI, we have access to knowledge-sharing webinars, global conferences, and specialised working groups, all of which have strengthened our practice.

The recent collaboration with Badertscher Zurich on the CAMINADA name protection case exemplifies the practical synergy MSI fosters. By leveraging MSI’s global alliance, our two firms combined decades of expertise to protect our 75-year-old brand and eliminate any client confusion. We worked together to share best practices and were able to enforce historical name rights. This gave us a swift resolution and safeguarded the CAMINADA legacy.

4. Looking back on your MSI journey, what tips would you give to others?

Through MSI, we found that responsiveness, open communication, and trust are key to successful international teamwork. Our tip to other members is to be proactive: attend events, connect with peers, and share your expertise regularly. 

Getting involved in MSI initiatives allows you to make the most of the alliance. We believe MSI will shape our firm’s future by helping us provide more complete, integrated solutions to clients around the world. We’re excited to strengthen partnerships, adopt new technologies, and grow our global connections in the years ahead.

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